search query: @freeterm sponsorship / total: 3
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1.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
2.
Match game
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 214-226
 2010 Prendergast, G.P.
Poon, D.
West, D.C.
3.
Loyalty programmes as a tourism service sales channel: a Spanish multi-sponsor programme case study
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:3, p. 35-45
 2010 Casado, J.M.P.
Lara, P.R.
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